I help tech companies turn great products into strong market positions.
Chief Growth Officer: your engineers built the lead. I turn it into revenue, margin and company value.
228+
international awards
211%
qualified pipeline growth
3
brands built from the ground up
precision-to-market.system
Great technology alone doesn’t win. Competitors with weaker products take share with stronger stories.
Buyers only pay for the advantage they can see. The rest shows up as lost deals, pressure on price and a valuation below what you built.
How I turn engineering excellence into market leadership.
Strategic alignment
Map technical capabilities to market priorities. Create unique value your competitors can’t match.
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Revenue architecture
A precision go-to-market system that converts while keeping premium positioning.
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Narrative engineering
Complex innovation translated into stories technical and business leaders act on.
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Brand amplification
A consistent brand experience that signals precision and leadership.
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Digital enablement
Scalable growth engines across website, CRM, content and analytics.
Discuss your setup
Three brands, built from the ground up.
A brand that showcases grower success.
AROYA · VP of Marketing
500 → 15,000 followers
One holistic brand for three agtech businesses.
Addium · VP of Corporate Marketing
3 → 1 parent brand
One brand after a merger across the US and Germany.
METER Group · VP of Sales & Marketing
#4 most-awarded brand in Germany 2021
I began my career in science and went on to build and grow businesses.
I led growth at METER Group, Addium and AROYA, building each brand from the ground up. Every plan starts with research and ends in numbers your board can check.
211%
Qualified pipeline growth across all three brands, with double-digit revenue growth.
−32%
Customer acquisition cost after rebuilding the CRM and segmentation.
228+
International awards, including Golden Lions at Cannes.
170+
Academic citations from my years as a research scientist.
228+ international awards.
Golden Lions at Cannes, D&AD, Red Dot, eurobest, Webby, ADC, Clio and New York Festivals. In 2021 METER Group ranked fourth among Germany’s most-awarded brands.
Germany’s most-awarded brands 2021
Horizont 49/2021
Rank
Brand
Awards
1
WWF
90
2
Reporter ohne Grenzen
57
3
Hornbach
45
4
METER Group
38
5
BMW
27
Questions owners, investors or CEOs ask first.
What does a Chief Growth Officer do?
A Chief Growth Officer takes responsibility for everything between a product and its revenue: customer research, positioning, story, brand, the sales process and the product decisions that follow from them. Most companies keep these in separate departments with separate metrics. I run them as one system with one set of numbers, so a technical lead turns into revenue, margin and company value.
Who do you work with?
Owners, investors and CEOs of tech companies whose product is ahead and whose market position isn’t yet. Most grew through referrals, their website undersells the product, and outbound has brought meetings without orders. I have marketed and sold hardware and the software around it: environmental sensors at METER Group, agtech software at AROYA, laboratory equipment at Addium and autonomous technology at TOPseven.
Can someone from outside understand our product?
I started as a natural scientist. My first marketing job was at a 14-person engineering company that built instruments I had used in my own research. Before I write a line, I read your documentation, watch the product run and interview your customers. Every message I write is tied to a product figure, a customer statement or a competitor comparison your engineers can check.
Do you advise, or do you do the work?
Both. I set the direction and write the positioning and core messaging. Through Reshape, a network of operators in marketing, sales, finance, HR and coaching, each project gets the specialists it needs. You get one senior lead and a team built for the job.
What results have you delivered?
Across METER Group, Addium and AROYA: 211% growth in qualified pipeline with double-digit revenue growth, and 32% lower customer acquisition cost after rebuilding CRM and segmentation. The brand work has earned 228+ international awards, including Golden Lions at Cannes. In 2021 METER Group ranked fourth among Germany’s most-awarded brands.
Which services do you offer?
Five parts of one system. Strategic alignment decides where the company should grow. Revenue architecture covers pipeline, CRM and the sales process. Narrative engineering covers positioning and story. Brand amplification covers identity, website and content. Digital enablement covers the tools and AI workflows that keep it running.
How do I know it’s working?
We agree before we start, in numbers you already track: target buyers asking for a demo, proposals going out with a payback calculation, customers signing. You get one page a month against those numbers and decide whether to continue, change course or stop. Reach and follower counts don’t count.
How does an engagement start?
Tell me what should change in the next twelve months, and I’ll reply personally. Every engagement starts with research before any recommendation: your material, your product in use and interviews with your customers.