This website necessary cookies and, with your consent, functional, analytical, and marketing cookies. By clicking "Accept," you agree to all cookies as detailed in our Cookie Policy.
Read more...
About
©2025, Christian Hertel
Imprint Data Protection
My journey transforms technical potential into market dominance. Beginning as a research scientist with 170+ academic citations, I discovered my calling at the intersection of design, marketing, and strategic growth.
From capturing light through photography for Castrol, Serviceplan and Artemide to translating technical brilliance into market narratives. As an executive leader at METER Group, Addium, AROYA, and UMS, I've bridged the gap between engineering precision and market opportunity.
My approach is scientific: a research-driven methodology that uncovers essential value. I architect comprehensive transformation strategies. From AI-enabled solutions to enterprise-wide Salesforce ecosystems, I've delivered growth across multiple dimensions:
- Award-winning market transformation:
Led executive sales & marketing roles at ADDIUM, AROYA, and METER Group, UMS, driving 200%+ qualified piepline growth and generating double-digit in revenue growth through innovative go-to-market strategies.
- Creative excellence:
Earned over 200 international awards including Golden Lions at Cannes, Red Dot, D&AD, and ADC Awards, pioneering breakthrough marketing campaigns that redefine category standards.
- Technology innovation:
Developed comprehensive SaaS, AI and IoT product messaging frameworks, implementing advanced Salesforce CRM ecosystems and customer segmentation models that decreased customer acquisition costs by 32%.
- Post-M&A leadership:
Successfully unified US-German operations through strategic brand transformations, leading global teams across multiple international markets and completing full brand repositioning in record time.
- Scientific foundation:
Research scientist with 170+ academic citations, bringing a unique data-driven analytical approach to strategic marketing, bridging technical excellence with market positioning.
- Strategic brand storytelling:
Managed high-profile professional cycling team sponsorships, leveraging sports branding to create compelling narratives that extend corporate brand visibility and emotional resonance across international markets.
More than a marketer, I'm a strategic bridge between technical excellence and market leadership. My work translates complex innovations into narratives that not only communicate but compel, command premium positioning, and drive sustainable growth.
With a foundation in scientific research and a passion for creative storytelling, I transform technical potential into market-defining success.
Request My Work Samples