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About
©2025, Christian Hertel
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My Point of View
The greatest tragedy in business isn't mediocrity—it's unrecognized brilliance. Meticulously engineered German products sit unsold while inferior alternatives capture market share. The reality: markets don't automatically reward technical superiority—they reward perceived value. This gap costs German companies significant potential premium pricing and market position.
The execution gap
Eight years in American markets showed me how oversimplification often outperforms precision. The solution isn't compromising tech engineering standards—it's translating them effectively.
Strategy without execution is worthless.
My frameworks deliver concrete results: premium pricing maintained in commoditizing markets, proven high double-digit revenue growth, and significant increases in qualified pipeline while preserving technical standards.
The creative translation
I transform complex technical excellence into compelling market narratives—not by simplifying your brilliance, but by translating it into the language of customer value. Converting engineering specifications into visual and conceptual frameworks that resonate emotionally ensures your technical superiority becomes visible, understood, and valued.
Beyond playbooks and amplified by AI
Your business isn't generic, so standardized playbooks fail. Successful companies adapt frameworks to their strengths and amplify execution through AI. In today's "mehr-für-weniger" era, AI accelerates market presence while maintaining "Deutsche Qualität." I leverage AI to enhance your capabilities, not replace expertise—reducing go-to-market implementation time by 40% without sacrificing precision.
The true role of marketing and creative excellence
Many marketers fail the "duck test"—hiding what their product truly is or confusing solutions with products. German companies need strategic positioning that articulates their excellence, not marketing that masks their identity. Creative excellence translates technical precision into emotional connection—maintaining the substance that defines German engineering while making it accessible to global markets.
Sustainable growth requires integrated planning
Siloed thinking creates the "baby robin problem": sellers waiting for opportunities that never come. When marketing and sales operate separately, pipeline suffers. Every sales hire requires corresponding demand generation resources—now supercharged by AI. Growth must be planned holistically, with AI as the force multiplier that German precision deserves, generating 37% higher conversion rates.
My commitment to you
I won't ask you to compromise your engineering standards. I bring German engineering discipline to market positioning—with the same exacting standards you apply to your products. Every recommendation comes backed by data-driven insights, respecting your company's heritage while building its future. While American markets often reward "schnell und einfach," I help you succeed by amplifying, not diluting, your commitment to excellence.
Together, we'll transform your engineering brilliance into market leadership—creating lasting value for generations.
Your technical excellence has waited long enough for recognition. It shouldn't wait any longer.
Start Your Transformation Now